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SENSOInfluencer Intelligence
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Influencer intelligence for marketing teams

Find the creators worth betting your brand on.

SENSO is the intelligence layer between a shortlist and a signed creator: discovery, evaluation, verification and campaign measurement, with evidence behind every important number.

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7.6K
Creators indexed
371.1K
Content items read
27.8K
Historical snapshots
Creator intelligenceFun Da.

Fun Da.

@fun-daaYouTubeIndia

Not identity-verifiedRisk not assessed

SENSO Health

Excellent

Engagement qualityweight 15%
89
Engagement rateweight 15%
100
View consistencyweight 10%
78
Data confidence69%

Moderate confidence — a separate axis from the score above

Creators, scores and coverage on this page are live from the SENSO database. The campaign and AI examples are illustrative.

  1. 01DiscoverSearch a real index on audience quality, not size.
  2. 02EvaluateA deterministic health score with its confidence beside it.
  3. 03VerifyEvery figure names its source, method and freshness.
  4. 04ActivateShortlist, agree rates, track the hashtag.
  5. 05MeasureCampaign performance scored on its own axis.

01 · Discover

Don't choose creators by follower count.

Creator search7,565 creators indexed · sorted by health

Audience size

  • Micro · 10K–100K712
  • Mid · 100K–500K736
  • Macro · 500K–1M317
  • Mega · 1M+5,015

Activity

  • Active3,471
  • Recently active2,678
  • Slowing or dormant1,412

Platform

  • YouTube7,062
  • Instagram499
CreatorAudienceEngagementHealth ↓ConfidenceSignals
Fun Da.@fun-daaIndiaEntertainment
2.5M1.1M views6.8%9269%Risk not assessedRecent
PARESHAAN BOYS1@pareshanboysLifestyle
2.7M783.4K views5.3%9268%Risk not assessedRecent
camman18@camman18United StatesEntertainment
11.3M5M views4.6%9166%Risk not assessedActive
Rajab’s Family@rajabbutt94PakistanLifestyle
9.4M2.2M views6.0%8969%Risk not assessedRecent
PAULINHO O LOKO@paulinholokooficialBrazilGaming
7.6M1.1M views7.7%8866%Risk not assessedActive
Snow Man@snowman.official.9JapanEntertainment
4.4M1.2M views6.3%8765%Risk not assessedRecent
Utopia Show@utopiashowRussiaEntertainment
6.3M6.6M views6.3%8566%Risk not assessedSlowing
Filter on audience quality, not size
Engagement, authenticity risk, publishing cadence and verification state are filters, not footnotes.
See what a filter costs before you apply it
Every facet carries a live count against the index, so you know what narrowing removes.
Sort on the score, not the follower count
SENSO Health is a deterministic composite of nine weighted components, not a popularity rank.

02 · Evaluate

Understand the creator behind the audience.

Nine components, published weights
Authenticity, engagement quality and rate, growth, view consistency, audience activity, comment quality, upload consistency, brand safety.
Confidence is its own axis
A creator can score 91 on health with 40% confidence. Folding the two together is the most misleading thing a tool in this category can do.
Absent is never zero
A component nobody could measure is withheld and the remaining weights renormalise. It is never scored as a nought.
Reproducible years later
Every score stores its components, its inputs and its formula version, so a number recorded last quarter can be recomputed today.
Creator dossierhealth-1.1.0

Fun Da.

@fun-daaYouTubeIndiaEntertainment

Not identity-verifiedRisk not assessedRecent

SENSO Health

Excellent

Engagement in the 99th percentile of 2,717 entertainment creators in the Mega · 1M+ band.

Audience authenticityweight 20%
—
Engagement qualityweight 15%
89
Engagement rateweight 15%
100
Growth patternweight 15%
—
View consistencyweight 10%
78
Audience activityweight 10%
100
Comment qualityweight 5%
—
Upload consistencyweight 5%
89
Brand safetyweight 5%
—
Data confidence69%

moderate confidence — separate from the score

Formula coverage55%

5 of nine components measurable

Followers
2.5M
Median views
1.1M
Engagement
6.8%
Total views
2.8B

Content performance

  • പ്രഭുതാണ്ഡവം 🤣 | OWNER & SERVANT|Fun Da |Malayalam Comedy |Shorts|5.8M5.5×
  • വാ മോളു 🤣 | LOVERS | Fun Da |Malayalam Comedy |Shorts|3.4M3.3×
  • സവാദ് കാക്ക 🤣 | LOVERS | Fun Da |Malayalam Comedy |Shorts|3.1M2.9×

Each post measured against this creator's own median, not against other creators.

03 · Verify

Every important number carries its evidence.

Most tools hand you a confident figure and no way to check it. Ours shows its working — on any number you might have to defend in a meeting.

Engagement rate

6.8%

Every figure on a profile carries this. Click it and the platform shows its working.

Engagement rate

6.8%Derived

Method
Calculated by SENSO from observed values using a published formula.
Source
Official platform API · tier 1 of 5
View source
Collected
2 days ago
Derivation
Observed interactions ÷ observed views. Posts that hide likes or disable comments contribute no interactions and are not counted as zero.
Field confidence69%

  1. Verified

    Confirmed through the creator's own authorised platform connection.

  2. Observed

    Measured directly through an official platform API.

  3. Derived

    Computed from observed values by a published, versioned formula.

  4. Estimated

    A model estimate. Labelled as a range, never as a measurement.

  5. AI inferred

    Classified by a model from source material, with its evidence stored.

Sources are ranked, and the ranking is visible. An official API measurement outranks permitted public research, which outranks model inference — and where two sources disagree, the conflict is raised for a human rather than silently resolved in the platform's favour.

Intelligence layer

AI explains the score. It never sets it.

Profile intelligenceAI classified

Creator type

Independent hardware reviewer

Audience intent

Viewers arrive to decide whether to buy a specific device, and stay for teardown detail they cannot get from a spec sheet.

Strengths

  • Sustained technical depth that survives a long-form format
  • Discloses gifted hardware on camera, consistently
  • Comment threads carry substantive follow-up questions, not emoji

Risks

  • Reviews occasionally name competitor products directly
  • Publishing cadence drops around major launch cycles

Content themes

  • laptop and workstation reviews
  • thermal and acoustic testing
  • long-term durability follow-ups
openai gpt-5.1 · prompt 1.0.0 · stored with its evidence

Models classify, extract and explain. They are asked for one object matching a schema, in strict mode, and the reply is re-validated before anything is stored — so the prohibition is enforced by there being no field to fill, not by wording in a prompt.

A model may never produce

  • Follower counts
  • Engagement rates
  • View counts
  • Audience demographics
  • Bot percentages
  • Any historical metric

Every AI output stores its provider, model, prompt version, schema version and the evidence behind each claim.

04 · Activate

From creator selection to measurable delivery.

Select talent from a shortlist, record the agreed rate, set a tracking hashtag, and SENSO attributes what each creator actually delivered.

Campaign deliverycampaign-1.0.0

Campaign score

14

Attributed posts

Matched to #OrbitSeries2026 across 4 confirmed creators.

Cost per engagement
£0.21
Reach
4.1M
Spend against budget£38.2K of £45K
Creator performanceRanked by campaign score
CreatorAgreedPostsReachEngagementCampaign score
Northlight Studio@northlightstudio
£12.0K41.4M5.4%95
Saffron & Salt@saffronandsalt
£9.5K51.2M7.1%88
Meridian Field@meridianfield
£10.2K3986K4.8%74
Atlas Grain@atlasgrain
£6.5K2512K1.1%55

A creator's campaign performance is scored separately from their SENSO Health — the first answers “how did they do for us?”, the second “who are they?”. The two are never merged, and both carry their own formula version.

05 · Measure

Quality on one axis. Evidence on the other.

  • Excellent
  • Strong
  • Fair
  • Needs review
Data confidence against SENSO HealthEvery scored profile in the cohort
Every creator in the index, as scored today. Confidence sits in the middle band for all of them: the index is read from official platform APIs, and no creator has yet connected an account. A creator scoring 90 on that evidence is exactly the case this axis exists to expose — and exactly what every other tool in this category would have shown you as a clean 90.

Foundation

Where the numbers come from.

Live from the SENSO database as this page rendered. Collected from official platform APIs and creator-authorised accounts — no prohibited scraping, and no purchased list.

7.6K
Creators indexed
371.1K
Content items read
27.8K
Historical snapshots
84
Markets
  1. 01

    Platform APIs

    Authoritative structured metrics

  2. 02

    OAuth connection

    First-party creator analytics

  3. 03

    Normalise & snapshot

    Appended, never overwritten

  4. 04

    Deterministic scoring

    Versioned, components stored

  5. 05

    AI enrichment

    Explained and evidenced

A cohort of fewer than eight creators publishes no percentile. A rank computed against two accounts is noise wearing the costume of a statistic, and it would be the most quotable number on the page.

Bring your own shortlist.

Start with five searches a month, free. Saved profiles, shortlists and comparisons stay available whether or not you have searches left.

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